Glossary

Healthcare CRM and Salesforce glossary

Plain-language definitions of the Salesforce, healthcare and compliance terms we use every day.

Agentforce

Salesforce

Salesforce’s platform for building and deploying AI agents that use your Salesforce data and approved actions to complete tasks within guardrails you define.

API

Standards & compliance

Application Programming Interface: a defined way for two software systems to exchange data, used to connect Salesforce with apps, EHRs and ERPs.

Business Associate Agreement (BAA)

Standards & compliance

A US contract required under HIPAA in which a vendor that handles protected health information agrees to safeguard it.

Care plan

Healthcare operations

A structured plan of goals, tasks and interventions for a patient, which care teams follow and update over time.

Care program

Healthcare operations

An organised program, such as diabetes management, that enrolls patients or members and tracks their participation and outcomes.

DPDP Act

Standards & compliance

India’s Digital Personal Data Protection Act, 2023, which governs how organisations collect, use and protect digital personal data, including consent requirements.

EHR

Healthcare operations

Electronic Health Record: a digital record of a patient’s health information that can be shared across care settings.

EMR

Healthcare operations

Electronic Medical Record: a digital version of a patient’s chart within a single practice or provider.

Experience Cloud

Salesforce

Salesforce’s product for building secure portals and sites for patients, members, partners or customers.

FHIR

Standards & compliance

Fast Healthcare Interoperability Resources: an HL7 standard for exchanging healthcare data using modern web APIs.

Health Cloud

Salesforce

Salesforce’s CRM for healthcare and life sciences, adding patient and member records, care teams, care plans and care programs to the Salesforce Platform.

HIMS

Healthcare operations

Hospital Information Management System: software that manages a hospital’s clinical, administrative and billing operations.

HIPAA

Standards & compliance

The US Health Insurance Portability and Accountability Act, which sets rules for protecting individuals’ health information.

HL7

Standards & compliance

Health Level Seven: a family of standards for exchanging clinical and administrative data between healthcare systems.

LIS

Healthcare operations

Laboratory Information System: software that manages lab samples, tests and results.

Lead-to-enrollment

Healthcare operations

The journey from a first enquiry to a paid, enrolled patient or program member.

MuleSoft

Salesforce

Salesforce’s integration platform for connecting systems through reusable, governed APIs.

PDPL

Standards & compliance

Personal Data Protection Law: the name of data protection laws in several Middle East countries, including the UAE and Saudi Arabia.

PHI

Standards & compliance

Protected Health Information: individually identifiable health information protected under HIPAA.

Sales Cloud

Salesforce

Salesforce’s core CRM for managing leads, contacts, accounts, opportunities, quotes and forecasts.

Sandbox

Salesforce

A copy of a Salesforce environment used for development, testing or training without affecting live data.

Secondary sales

Healthcare operations

Sales from a distributor or stockist to retailers, as opposed to primary sales from a manufacturer to a distributor.

Service Cloud

Salesforce

Salesforce’s customer service platform for managing cases across channels, routing work and providing a knowledge base.

Teleconsultation

Healthcare operations

A remote consultation between a clinician and a patient by video, phone or chat.