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  • Writer's pictureSaurabh Pangarkar

Unleashing the Power of ChatGPT: Enhancing Critical Business Tasks with Low Code CRMs



CRM software is a must-have for businesses of all sizes these days. It helps them track and manage customer interactions, identify possible leads and close deals. In the past, a CRM was quite complex and very expensive to deploy and use. All of that changed with the advent of low-code CRM software, which is designed in a way that is easy to use and more affordable. It uses a drag-and-drop interface that enables one to create and customize CRM applications without needing extensive coding knowledge. By integrating ChatGPT into a low-code CRM, businesses can perform crucial business tasks in a much better manner, even while improving the efficiency and productivity of their CRM system itself.


Low-code CRMs integrated with ChatGPT can help businesses take care of their critical tasks in numerous ways.


Let’s get a lowdown on this:


Customer Service Automation


ChatGPT can automate a business's customer service interface in myriad ways. It can, for instance, help create chatbots that can efficiently answer customers' questions and thereby help resolve issues 24x7. The customer service personnel thus freed up can focus their efforts on solving more knotty issues and that too will lead to an improvement in the level of customer satisfaction.


Lead Generation


Again ChatGPT can be deployed to create chatbots capable of engaging with prospects across social media and other channels. They can be used to do things like answer questions, provide information and even close deals. Doing so will have an extremely beneficial impact on a business’s ability to generate more leads and enhance its customer base.


Personalized Marketing Campaigns


ChatGPT is very useful in creating highly personalized and customized marketing campaigns that are tailored to the specific needs of every individual prospect and customer. That helps businesses to enhance engagement and increase conversion in a very significant manner.

Did you know that according to eMarketer 58% of marketers whose companies deployed generative AI for content creation saw increased performance as its main benefit?


Enhanced Sales Productivity


ChatGPT can be instructed to create chatbots that possess the ability to qualify leads, schedule appointments and even follow up with customers. This allows the sales personnel to hit the deck running and focus on closing sales rather than get bogged down in prospecting.



Let us look at some leading examples of the low-code CRMs integrated with ChatGPT that are helping enhance critical business tasks for many savvy enterprises:

  • Creatio: Creatio is a well-known CRM platform that offers a ChatGPT connector, which enables businesses to use ChatGPT to automate customer service, generate leads and help personalize marketing campaigns. This is one of the most popular low-code CRM platforms available to enterprises across the scale.

  • AgilePoint NX: AgilePoint NX is another low-code CRM platform that enables ChatGPT integration for businesses. It empowers businesses to deploy ChatGPT to create chatbots that are great at automating a range of tasks like lead generation, customer support and sales qualification.

  • Appian: Appian is yet another well-known low-cost CRM platform that makes ChatGPT integration possible. This empowers businesses to deploy ChatGPT to create chatbots capable of handling a range of customer service functions like answering questions, resolving issues and providing support wherever possible.


The Way Ahead


As ChatGPT evolves and becomes even more sophisticated, it will be able to perform even more complex tasks than it is now. It could, for instance, help create chatbots capable of a much higher level of customer service, better quality of leads and even close sales faster without any human intervention. Besides, low-code CRMs will become even easier to deploy and use, making it possible for businesses across sizes and scales to benefit from ChatGPT integration.


We can also expect ChATGPT to be integrated with many more business applications like marketing automation and sales automation allowing businesses to create a more seamless customer experience.


Conclusion


Low-code CRMs integrated with ChatGPT will prove to be a paradigm redefining tool for businesses across sizes. The process of automating customer service, generating leads, personalizing marketing campaigns and improving sales productivity by leveraging the capabilities of ChatGPT will be a game changer for businesses regardless of their size. It will help them steal a march on their completion and enhance their bottom line. As this is an evolving technology we can expect it to present enterprises with even more innovative ways to improve and enhance the way they operate their businesses.


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