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  • Writer's pictureSaurabh Pangarkar

Hello, and Welcome to the Zime Blog!

Updated: Jul 25, 2023

Customer Relationship Management (CRM) and Workflow Automation solutions have been the bedrock on which the Digital Transformation of businesses across industries rests. The ability to automate repetitive tasks and obtain more incisive customer insights helps a business achieve paradigm-redefining success. CRM and Workflow automation solutions help transform not just the Sales and Support function, but also bring about a radical enhancement in efficiencies across the business process, enabling the delivery of high standards of service and outstanding product quality.

We are in the throes of an unprecedented technology revolution in which CRM strategy is evolving radically on account of the adoption of new technologies like Artificial Intelligence, Machine Learning, Data Analytics, and Low-Code/No-Code Workflow Automation, helping businesses attract and retain customers much more effectively and efficiently than ever before. Consequently, CRM systems today not only go beyond helping businesses streamline their customers' contact information, but also help track their path to making a purchase, organize customer communications, analyze and evaluate sales and marketing campaigns, and so much more. Companies, regardless of their size, can leverage CRM to handle everything from lead generation to customer referrals, and everything else in between.

It gives us immense pleasure to bring you our “knowledge series” to help you obtain a clear and precise understanding of how CRM automation can help catapult your business to a higher orbit. This shall be in the shape of a monthly post informing you about the latest trends you can leverage for your business. Regardless of the system your business implements, our posts will help provide you with the expertise to zero in on the perfect solutions for your business. Our blogs will share the most useful information and pertinent statistics sourced from top industry experts and our in-house research to help you formulate the best strategy to build your CRM system from scratch or elevate and enhance an existing one. What's more, our "expert speaks" section will feature the top domain experts with years of experience in their respective fields sharing their advice and recommendations via short, informative and to-the-point articles.

Every month we bring to you a new post talking about the trends and how you can implement these in your business. Regardless of what systems you are implementing, our posts will empower you to look for the right solutions for your business. We include data from industry experts and our own research to help you build a case if you are looking for tips to build or enhance your CRM strategy. We also bring Expert Speaks to share advise from industry experts on their recommendations and experience. These articles are informative, short, and to the point.

We are sure you will find the time to read our posts and obtain insights that will help you propel your business to the next level.

Looking forward to welcoming our new subscribers, and staying connected and updated!

Happy Reading

Saurabh Pangarkar

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